The “Grocery List” Method To Writing Your Bio. (So Easy. For Real.)

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Are you struggling to craft the perfect bio/ABOUT page for your website? Do you find yourself hovering over every line, paralyzed with uncertainty about whether what you’ve written is “good enough” or “persuasive enough”? Are you wracked with conflicting feelings about what kind of bio/ABOUT page is going to lead to the most clicks, sign ups, or sales for your business? If so, I gently encourage you to… chill out. This waffling and fretting is getting you nowhere. It’s a waste of your precious time and energy, and it’s becoming a big distraction… pulling you away from other business priorities that are way, way more important… and you know it. Let’s get this thing DONE already. Here’s my recommendation: When clients come to me, feeling weepy and petrified by the prospect of writing their website bio, I always encourage them to put away their scribbled, sloppy drafts and start fresh. New … Read more …

How to spot a nightmare client in about 5 seconds flat.

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You’re on a blind date. You pull up to the bar and order a delicious hard cider. Your date rolls up, already trashed and reeking of beer, and immediately starts complaining about all of the people they’ve dated in the past. “But yooooou are different. You’re special. I can tell,” they gush, sloppily. “Want to head back to my place?” Uh, no thanks. You can tell – instantly – that this person is a creep. Or, who knows, maybe they’re decent but just going through a serious rough patch. Either way? They are NOT the one for you. Buh-bye. In the dating world, most people can sniff out an icky situation in about five seconds flat. The signs are clear. The only sensible option… is to bolt. But when we’re talking about the business world? Many business owners get completely confused (“Maybe this totally rude and pushy client is actually… … Read more …

How to reignite your motivation for that thing you were SO EXCITED ABOUT.

You’re so excited about your new project, you can’t sleep. Millions of ideas whirl in your head. Your little fingers can’t type fast enough to keep up with the brilliance spilling out of your brain. OMG this is going to be the best product/service/book/class in the entire woooorld! And then, just as quickly as your rush of brilliance came, your creativity deflates. Suddenly, you find yourself staring at your piles of notes, scribbles and half-finished segments of this and that, feeling overwhelmed, stuck…or just bored out of your skull. Friends check in to ask, “So, how’s it going? You done yet? You seemed so excited last week!” and you hang your head in shame. “Ugggnh. I don’t wanna talk about it.” You still feel like your concept is a brilliant idea that will be totally amazing…uh, once it’s done. But no matter how hard you try, you just can’t seem … Read more …

Freaking out because nobody is buying? Read this.

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I get dozens of emails every week from business owners – particularly those going through a product or service launch – who are completely freaking out because their launch isn’t generating the sales they had hoped for. They’re glued to their computer and they are panicking, obsessing over microscopic details, scrambling to make last-minute changes, and pleading for some advice. It’s like the white walkers are descending and the entire world is flailing to an end. OMG, no one wants what I have!!! I’m such a loser. Everyone hates me forever. I think I need to change the last line on my sales page. No, wait! I need a brand new photo shoot so people will like my pictures and buy my stuff. Do you think I can get new photos done in time? Should I do one more webinar? Buy some Facebook ads? I have a week left in … Read more …