Behind the Scenes of My OBSESSED Launch

As you may already know, I’m full sprint into the launch of OBSESSED. If you run a business, and if you’ve ever launched a product, service, workshop, class or program, I know you can relate to what I’m about to describe. In the past? Here’s how “Melissa During A Business Launch” would move through the day: 7am. Wake up and anxiously check my inbox. Any new registrations / product sales??? GAHHHH! My self-worth depends on THIS and THIS ALONE! 8am. Lily starts begging for a walk. Begrudgingly take her outside for just long enough to pee, resenting every moment. Mom has witty things to say on Twitter, dammit! 9am. Call my trainer to say, “Sorry, I can’t make it to my session. I’m like, sooooo busy.” 12pm. Time for a healthy lunch? Nope. Bag of BBQ potato chips will do just fine. 4pm. I should probably take a shower, but … Read more …

Are you Networking Like This?

Excuse me while I hop on my soapbox, for a moment. (Delicious, luxurious, vanilla-cake-batter scented soap, of course ;) If you feel like you’re investing a ton of time + energy into “networking” — but none of it’s translating into new clients or sales — I have a really simple question for you: Are you networking with your peers … or your customers? ‘Cause 99% of the time, they are NOT the same peeps. Spending $500 a year on a membership to your local Professional Association of Certified Whatevers… is networking with your peers. Hanging out on blogs (or community forums) written by + for life coaches, when YOU are a life coach, too… is networking with your peers. Going to a conference on graphic design, put on by leading designers, for other designers… is networking with your peers. None of those things are “bad.” At all. They’re just not … Read more …

Still can’t figure out who your “ideal clients” are supposed to be? Try: the Sunday Gravy Principle.

“Your ideal client.” It’s a buzz-word — or rather, buzz-phrase — that a lot of people in the business world toss around. And when it gets tossed around? It’s rarely with a smile. More like a groan. People drive themselves crrrazy trying to figure out every little detail about their “ideal clients.” What they look like. Where they shop. What they do for fun. Which magazines they subscribe to. Which Greek Goddess or historical figure they most closely resemble. All the intricate little details of their psychology… what makes them tick… and of course, what compels them to BUY. Me? I keep it pretty simple. My ideal clients are people who want inspiration and advice on how to get more publicity and sales (… and who want to make running a business actually feel FUN.) My ideal clients are (also, usually!) people who love celebrity gossip, sexy erotica, amazingly epic … Read more …

Exposed! The inner workings of my business, revealed.

I’m often asked the question: How do you have a multiple 6-figure business and only work 20 or so hours per week?! The answer is: I’m in a weird cult that holds masked sex parties + initiation rites in a secret crawlspace inside of Jay-Z’s NYC penthouse! OK. Just kidding. The real answer is much less glamorous, but I’d love to share it with you. Here’s a never-before-shared, behind-the-scenes tour of my business … :: What I do to make money. This year, I’m working with a handful of private clients as a publicity + sales mentor who invest and sign a full-year contract of love. In addition to working with private clients, I sell lots n’ lots of delicious online classes on publicity, blogging, product design and sales. When the right opportunity comes along, I occasionally take on acting gigs or paid speaking gigs. (These excite me less and … Read more …