Less clutter. More pleasure. 4 questions to help you identify what’s not working in your biz… and make it better.

Confession: For the past couple of months, something’s been feeling a bit “off”about my business. I couldn’t put my finger on it and it was starting to frustrate me. I love leading my OBSESSED class so…no. That’s not it. My website still makes me happy. I’m still totally into blogging and I’ve got no shortage of ideas. So…what?! I decided to do what I call a “pleasure audit.” I went through every single page of my website, and every single thing on my recurring business to-do list, and I asked myself, “Does this feel right?” “Does this feel necessary?” “Does this bring me pleasure?” “Does this give me energy — or drain me?” That’s it. Just four simple questions. But as I discovered, if you are willing to be honest with yourself, those four questions can provide a LOT of clarity very quickly. Here’s what I discovered: I love pretty … Read more …

How to plan the ultimate working vacation (work-cation!)

Everything notable I’ve done over the past year happened while taking a working vacation. Aka: a work-cation! I came up with the concept for my OBSESSED class — and outlined the entire curriculum — while vacationing in rural Sweden in an adorable cabin with one of my besties. With no wifi or phone. While eating my body weight in smoked salmon. I wrote my first screenplay while in Los Angeles. Solo-cationing. Blissfully alone. In an adorable AirBnB rental house. In between stalking all the places the gossip mags tell me Ben Affleck is supposed to be even though he never seems to show up. (Hello, Ben? I’ll be at the Country Mart. Or the pumpkin patch. Whenever you’re ready.) I wrote a boatload of blog content while visiting Maui with a group of girlfriends in between frolicking over to the hot tub, sunbathing at the beach, and searching for the … Read more …

How to create binge-worthy content like your favorite TV show.

Game of Thrones! House of Cards! Empire! Oh, those TV shows you just can’t stop freaking watching. They consume your mind. Your world. Complete obsession. I love getting swept away in a new TV obsession, binge-watching episode after episode with Lily curled up in my lap, squealing at the screen while my favorite characters battle, scheme, manipulate, fall in love, and leave me gasping with an “OMG!” cliffhanger at the end of each episode. Have you ever wondered why certain TV shows are so addicting… while others fall flat? As a business strategist who also moonlights as a screenwriter, I obsess over this question on a daily basis. And I’m pretty sure I’ve cracked the code. :) I am about to share my BIGGEST tip on how to create content for your business that people will NOT be able to stop consuming. (“Just one… more… post!”) I’m talking about how … Read more …

Good work ALWAYS gets found.

I just Googled the phrase “business advice” out of pure curiosity. Guess what came up? 1,020,000,000 results. Insanity. As entrepreneurs, we are saturated with “expert advice” from bajillions of sources. We face a never-ending list of “rules” and “guidelines” we are supposed to follow. Best practices for customer service. Promotional strategies. SEO principles. Social media etiquette. Rules about how often to post blog content. How often to send out a newsletter. How many characters an email subject line ought to be. The “right words” to use to “close” a hesitant client and make a sale. So many shoulds and musts to make millions, land more clients, gain more fame, and dominate the universe. So.much.advice. It’s enough to make anybody feel psychotic — and it definitely doesn’t make it very easy to trust your own gut instincts. Recently, when I decided to chase my lifelong dream of becoming a TV screenwriter, … Read more …