How To Get Your Customers To Write AMAZING Reviews (Without Begging, Pleading Or Being Pushy + Creepy)

You know you’re doing good work. Great work, in fact. Your customers are always telling you how thrilled they are with your schtuff — usually in a quick conversation over the phone, a high-five tweet, or even a throwaway line in an email. But even with all that validation pouring your way, the official PRAISE section of your website is looking a little … skimpy. So, what’s the solution? Fire off an email to your top 10 favorite clients, and say, “Can you write me a testimonial, pweeeease?” I’d say: probably not. Asking someone to write you a testimonial instantly makes them … nervous. Here’s what’s running through your client’s head, even if they don’t realize it: What should I say? How should I say it? Which part of your work, specifically, should I talk about? What if I sound dumb? I’m not sure how much I want to reveal, … Read more …

Think you need a super-polished sales pitch to woo customers + open doors? Uh, nope. Try this instead.

fangirl

Say you’ve got a TV show that you’re OBSESSED with. It’s so freaking good, you want all of your friends to watch it so you can all talk about it at your next dinner party. Say … SCANDAL. You call up your BFF. She’s never seen it. But she’s gotta. How are you going to “pitch” the show to her? Like this? SCANDAL is an American political thriller television series starring Kerry Washington. Now in its third season, with 7 – 22 episodes per season, it invites viewers to consider themes of adultery, bribery, loyalty, friendship and honor. Each episode will leave you pondering the big questions of life. Download episodes from iTunes starting at just $1.99. Hear that? It’s the sound of your friend hanging up the phone, wondering what kind of creepy robot-droid-alien has snatched her best friend’s body. Of course, you’d NEVER describe the show like THAT. … Read more …

If the thought of writing YET another blog post makes you want to cry … read THIS.

goosebumps

Have you ever watched a sexy Vegas striptease, a drag show or a burlesque performance? If you’ve ever been to an “adult” cabaret, you’ve probably noticed that certain dancers … : Are ridiculously sexy, intriguing and hot. They’re having a blast, flirting with the audience, and it’s obvious that no one’s “forcing” them to be there. They WANT to be on that stage — it’s their passion! And it’s irresistible to watch. While other dancers … : Kind of make you want to cry. They’re not having fun, they look oppressed (or just bored), and the whole thing is so dreary you want to erase it from your memory. This is an “extreme” example of what happens when you’re enjoying your work — and what happens when you’re not. And it’s exactly the same with your blog, your newsletter, your podcast, your video series … whatever kind of “performance” you’re … Read more …

How To Get People RIDICULOUSLY Excited About Your Work … By Creating A “Free Challenge!”

freechallenge

Tap your phone and flick over to your “Contacts” section. You’ve probably got a couple hundred names + numbers in there, right? And outta that list, there are probably about 30 or 40 people that you’d consider to be “true friends.” You know, the kind of people you’d want to invite to your wedding — or salacious birthday bash. But if you never do anything to nurture those relationships … never throw any dinner parties … never invite anyone out for coffee … never text to say “happy anniversary!” … never send any Christmas gifts, or even a “thank you” note … never do anything helpful, sweet or surprising … well? Eventually, those “friendships” are going to fade away. And one day, when you need something? They won’t exactly be falling over themselves to support you. Sad, but true. It’s exactly the same with your newsletter list, blog readers + … Read more …