Good work ALWAYS gets found.

I just Googled the phrase “business advice” out of pure curiosity. Guess what came up? 1,020,000,000 results. Insanity. As entrepreneurs, we are saturated with “expert advice” from bajillions of sources. We face a never-ending list of “rules” and “guidelines” we are supposed to follow. Best practices for customer service. Promotional strategies. SEO principles. Social media etiquette. Rules about how often to post blog content. How often to send out a newsletter. How many characters an email subject line ought to be. The “right words” to use to “close” a hesitant client and make a sale. So many shoulds and musts to make millions, land more clients, gain more fame, and dominate the universe. So.much.advice. It’s enough to make anybody feel psychotic — and it definitely doesn’t make it very easy to trust your own gut instincts. Recently, when I decided to chase my lifelong dream of becoming a TV screenwriter, … Read more …

The Better Bio Challenge: Your 150-Word Story

This is IT. We’ve worked on your 25-word intro and your 75-word byline. Now, on week three of THE BETTER BIO CHALLENGE, it’s time for the grand finale: Your 150-word story. This is your Emmy / Oscar / Tony / Grammy moment. A big, sweeping celebration of you + your business. Not everything you’ve ever done. But the best of what you’ve done. With this final step of the challenge, we’re building on top of the work you’ve already done — not reinventing the wheel, just adding even more goodness, more credentials, more sizzle, more YOU. Without further ado … Here’s mine: Melissa Cassera is an award-winning Publicity Expert for people who haaa-ate promoting their businesses. Through her totally-addictive blog posts, free challenges + on-demand classes, she’s here to show you how to get more publicity + sales — while making every step feel like a total guilty pleasure. Her … Read more …

The Better Bio Challenge: 75-Word Byline

It’s here. The moment you’ve been waiting for. A heart-pounding opportunity to write, speak or strut your stuff in front of a brand-new audience. Maybe it’s your very first guest post for a saucy blog. Or an invitation to get interviewed by a savvy podcaster. Or a chance to write a dishy advice column (lifelong dream!) for your local newspaper. Or the speaking gig opportunity of a lifetime. (Your drop-the-mic moment.) You’re ready to saunter in + serve up the very best of what you’ve got — your tips, your brilliance, your oh-so-helpful insights. There’s just one missing piece: A 75-word byline to sum up what you’re all about — for the soon-to-be adoring fans who don’t know you, yet! It’s time for your second BETTER BIO CHALLENGE: crafting a seductive byline. Here’s mine: Melissa Cassera is a Publicity Expert for people who haaa-ate promoting their businesses. Through her totally-addictive … Read more …

The Better Bio Challenge: 25-Word Intro

It’s BACK. It’s bold. It’s free. It’s dripping with jaw-dropping tips + guilty-pleasure-prizes. It’s time for … THE BETTER BIO CHALLENGE! Your bio is like a stunning red carpet gown — think: Emmy, Oscar, Tony, Grammy. It should make you look + feel totally amazing, show off your very best assets, and get people clamoring for your attention. It should be tasteful, but playful. Impressive, but not too buttoned-up. It should leave people dazzled — but wanting more. That is, if it’s written correctly. ;) I wish I could tell you that once you write one version of your bio, you’ll be done. Unfortunately, that’s not the case. You’re going to need a couple different versions of your story, for different spaces + places. And that’s a GOOD thing! (After all: who wants just one bejeweled gown?) For the next three weeks, your challenge is to craft not one, not … Read more …