Not getting the comments, likes and shares that you crave? Behold: the Silent Obsessor.

“Melissa, I just don’t get it.” My client was frustrated. I could feel the misery in every word of her email. “I’m putting all this effort into creating free content for my business audience,” she continued. “Seriously: TONS of time and energy. I’m publishing new blog posts, creating free challenges, e-books, everything. I’m having fun and it all feels really good, except, when I put stuff out there… it feels like it is just going into a black hole. I’m lucky if I get one or two comments. Nobody seems to even care. Is anyone even reading?!” I wanted to reach my arms through my laptop and give my client a big, comforting hug. Her feelings are totally understandable. I mean, sure — when you get a fabulous blow-dry, get your nails done, get your hair did, get all dolled up like Cookie from Empire in your gold snakeskin jacket … Read more …

Fifty Shades of Business. Day 3. {The Money Shot}

On Day 1 of the Fifty Shades of Business Challenge, you wrote a firm, no-nonsense business policy and shared it with the world. On Day 2, you whipped your clients and customers into a frenzy with a come-hither teaser about one of your business offerings. Today? We’re switching things up ever so slightly, because boredom is the ultimate boner-killer. To enter today’s challenge: Share a photo of you in the midst of running your biz… whatever that means for you! Your “Money Shot” could be a photo of you writing, coaching, painting, getting ready to speak onstage, collecting inspiration for a blog post, training clients at the gym, meeting with your team, sprinting away from the paparazzi… any kind of scene that shows who you are as a biz owner. Be creative and enticing. The goal is to give clients, customers, fans — and me! — a never-before-seen glimpse into … Read more …

Fifty Shades of Business. Day 2. {The Seductress}

Welcome back. Mr. Grey will see you now. Yesterday, you were challenged to write a bite-sized summary of one of your “business policies.” Your rules. Your terms. Firm and clear. No vagueness. (If you missed the instructions, you can catch up HERE.) Today? We’re talking about the art of seduction. E.L. James — the author of Fifty Shades of Grey — has been criticized for being a “juvenile” writer and “ridiculous” with her storytelling. You know what I say? People need to lighten up. (It’s erotic entertainment, not a formal amendment to the US Constitution! Jeez.) Say what you will about Ms. James, but here’s the truth: she managed to get over 100 million customers drooling and frothing at the mouth about her trilogy of novels. Why? Because with each story, she mastered the art of… the tease. She keeps your heart pounding with twists & turns throughout each novel … Read more …

Fifty Shades of Business Challenge. Day 1. {The Dominant}

Welcome to Fifty Shades of Business: Day 1. Chances are, you’ve read the book Fifty Shades of Grey by E.L. James. (It sold over 100 million copies worldwide, and I’m pretty sure the bulk of those copies got purchased by me & the people in my business audience… like you. Ha! And if you haven’t read it yet… ummm, what are you waiting for?) As you’ll recall from the book, the male protagonist — Christian Grey — is a cool, calculating billionaire entrepreneur with a dark secret: he can’t experience sexual pleasure unless he is absolutely, unequivocally in CONTROL. In every… single… way. But Christian doesn’t just “want” to be in control. As the ultimate Dominant, he demands it. He creates a detailed, explicit document outlining his “terms” — and insists that his sexual partners read it and sign it. If they don’t agree to his policies? Buh-bye. They get … Read more …