Still can’t figure out who your “ideal clients” are supposed to be? Try: the Sunday Gravy Principle.

“Your ideal client.” It’s a buzz-word — or rather, buzz-phrase — that a lot of people in the business world toss around. And when it gets tossed around? It’s rarely with a smile. More like a groan. People drive themselves crrrazy trying to figure out every little detail about their “ideal clients.” What they look like. Where they shop. What they do for fun. Which magazines they subscribe to. Which Greek Goddess or historical figure they most closely resemble. All the intricate little details of their psychology… what makes them tick… and of course, what compels them to BUY. Me? I keep it pretty simple. My ideal clients are people who want inspiration and advice on how to get more publicity and sales (… and who want to make running a business actually feel FUN.) My ideal clients are (also, usually!) people who love celebrity gossip, sexy erotica, amazingly epic … Read more …

Exposed! The inner workings of my business, revealed.

I’m often asked the question: How do you have a multiple 6-figure business and only work 20 or so hours per week?! The answer is: I’m in a weird cult that holds masked sex parties + initiation rites in a secret crawlspace inside of Jay-Z’s NYC penthouse! OK. Just kidding. The real answer is much less glamorous, but I’d love to share it with you. Here’s a never-before-shared, behind-the-scenes tour of my business … :: What I do to make money. This year, I’m working with a handful of private clients as a publicity + sales mentor who invest and sign a full-year contract of love. In addition to working with private clients, I sell lots n’ lots of delicious online classes on publicity, blogging, product design and sales. When the right opportunity comes along, I occasionally take on acting gigs or paid speaking gigs. (These excite me less and … Read more …

WHEN OBSESSIONS GO WRONG!!! 3 bad business obsessions that you have GOT to drop.

There are good obsessions. Like … fervently dreaming up new ways to uplift + entertain your business audience — say, serving up a ridiculously fun challenge to help them master a new skill. Like … world-changing Swedish coffee machines that transform your entire morning (what?! get in my life.) Like … trolling YouTube to re-watch sex scenes from your favorite TV dramas, because it makes you sooo happy (who, me?) I believe it’s super important to be obsessed with your business + the people you’ve decided to serve. (If you’re not obsessed, why bother? Find another career, right?) But not all obsessions are good obsessions. Some are very, very bad. Dangerously bad. And not in a sexy, Fifty Shades-esque hold-me-down-and-spank-me-oh-don’t-stop! kind of way. Just … in a gross way. When I work with small business owners (and big, multi-million dollar biz owners, too) I notice, time and time again, that … Read more …

“I’M TOO BUSY!” Why this excuse makes me want to stab myself in the eyeball.

As a business consultant, I’ve probably heard every excuse in the book. “I can’t!” “I don’t have enough money!” “I’m not ready!” “My assistant quit on me!” “My dog needs a cuddle!” Some excuses are totally valid. Sometimes, yeah, you do need more training. Sometimes you do need to slow down. Sometimes you do need to hire a new right-hand person. I get it. But there is one excuse that is — in my humble opinion — total crap: “I’m too busy!” And I know, because I used to whip out this particular excuse. A LOT. For years, I would regale my friends, colleagues, family and strangers in the grocery line with tragic tales about how “busy” I was. I would flip my long, sexy-sex hair (as my friend Nicole calls it) and sip my Starbucks latte while moaning about how I’m just soooooo busy and I just don’t have … Read more …