How to get your customers excited about how you’re changing your business… instead of causing a mass exodus.

Mountain snow thaws, turning into tumbling rivers. Springtime blossoms grow, then turn into autumn leaves. Justin Bieber and Selena Gomez get together…then break up…then reunite…then release moody, black & white break-up music videos. What I’m trying to say, with my Bieber-infused, poetical metaphors, is that… Change is inevitable. Your business must change and evolve, too. But your clients & customers have become accustomed to a certain way of doing biz with you. When something changes, it can often feel like they’re about to grab the pitchforks and revolt. Whyyyyyyy? I liked the old way!!!!!!!! The change that you want to make could be a change in your pricing. A chance in how you structure your services. A change in how often you send out newsletters. A change in the topics you write about. A change in the way you process new workshop registrations, handle refunds, respond to emails…whatever. If you’re … Read more …

Inspiration or Procrastination? Fine line. Big difference.

A lil’ while ago, I joined… Instagram. And oh, I had BIG plans. “I’m going to be like all my favorite celebs —Beyonce! Selena! Lauren! — and start sharing gorgeous, intimate, curated snapshots from my day! My dog, my workspace, my workouts…it’s going to be super fun and super inspiring for people! Wheeeee!” I said to no one in particular. Did I do any of that? Nope. I completely forgot about my big plans to become the Internet’s next photographista, and instead… got completely sucked into other people’s Instagram accounts. “Ooh, what is my favorite blogger snapping photos of, today?” “Unnngh, her outfit is sooo cute! Her office is adorbs, too.” “WTF! Pie-scented candles & gold spray-painted pumpkins?? STOP it.” Many days passed. My index finger practically became bruised from endless clicking and refreshing. And one chilly night, my husband snuggled into bed, hoping for kisses and cuddles… but I … Read more …

Behind the Scenes of My OBSESSED Launch

As you may already know, I’m full sprint into the launch of OBSESSED. If you run a business, and if you’ve ever launched a product, service, workshop, class or program, I know you can relate to what I’m about to describe. In the past? Here’s how “Melissa During A Business Launch” would move through the day: 7am. Wake up and anxiously check my inbox. Any new registrations / product sales??? GAHHHH! My self-worth depends on THIS and THIS ALONE! 8am. Lily starts begging for a walk. Begrudgingly take her outside for just long enough to pee, resenting every moment. Mom has witty things to say on Twitter, dammit! 9am. Call my trainer to say, “Sorry, I can’t make it to my session. I’m like, sooooo busy.” 12pm. Time for a healthy lunch? Nope. Bag of BBQ potato chips will do just fine. 4pm. I should probably take a shower, but … Read more …

Are you Networking Like This?

Excuse me while I hop on my soapbox, for a moment. (Delicious, luxurious, vanilla-cake-batter scented soap, of course ;) If you feel like you’re investing a ton of time + energy into “networking” — but none of it’s translating into new clients or sales — I have a really simple question for you: Are you networking with your peers … or your customers? ‘Cause 99% of the time, they are NOT the same peeps. Spending $500 a year on a membership to your local Professional Association of Certified Whatevers… is networking with your peers. Hanging out on blogs (or community forums) written by + for life coaches, when YOU are a life coach, too… is networking with your peers. Going to a conference on graphic design, put on by leading designers, for other designers… is networking with your peers. None of those things are “bad.” At all. They’re just not … Read more …