Freaking out because nobody is buying? Read this.

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I get dozens of emails every week from business owners – particularly those going through a product or service launch – who are completely freaking out because their launch isn’t generating the sales they had hoped for. They’re glued to their computer and they are panicking, obsessing over microscopic details, scrambling to make last-minute changes, and pleading for some advice. It’s like the white walkers are descending and the entire world is flailing to an end. OMG, no one wants what I have!!! I’m such a loser. Everyone hates me forever. I think I need to change the last line on my sales page. No, wait! I need a brand new photo shoot so people will like my pictures and buy my stuff. Do you think I can get new photos done in time? Should I do one more webinar? Buy some Facebook ads? I have a week left in … Read more …

Falling “out of love” with your business? Feeling bored, blah, bummed out? 4 ways to shift out of an emotional slump.

Some days, your business is rocking. Everything seems to land right into place. Customers are clamoring for your attention. Your content is exploding all over the inter-webs (so many likes! so many shares!). You get invited to appear on a hot podcast (who, moi?) and you feel like Beyonce slipping into a bedazzled gown for the Met Gala. All eyes on YOU. And other days? You fall into a puddle of crushing depression. Nothing seems to be going right. Your audience is totally not obsessed with you. In fact, they seem kinda repulsed. Maybe you get a snarky email from a disgruntled customer, or a bunch of people “unsubscribe” like your newsletter is riddled with the plague. Or maybe it’s not “them” — it’s you. You’ve lost your motivation for something you were SUPER excited to do, like, a week ago. Your e-course is sitting, half-finished, or that big client … Read more …

Can you Deliver?

If you want to sell a screenplay — as I am rapidly learning — it’s not a matter of going to film school, taking a few writing courses, banging out a script or two, and kablammo. Cue the avalanche of Emmy Awards. You need patience. You need discipline. You need to be charming, likable, and easy to work with. You need to forge authentic industry connections. You need to be willing to take big personal risks. But when it’s all said and done — no matter how much you have “sacrificed” or how many hours of sweat, tears, and pumpkin-spice lattes you’ve poured into your craft — you will be evaluated on one thing, and one thing alone: Can you deliver? Can you deliver a screenplay that translates into a hit show with raging, obsessed fans who will do just about anything — plead, beg, ignite social media, picket in … Read more …

Got a bad case of the “Are we theeeere yets?!” (I feel you. Read this.)

Have you ever gotten a bad case of the “Are we theeeere yets?!” Maybe the last time it happened to you, you were just a little kid. Pounding your fists on the back of your mom’s car seat on a long road trip to Grandma’s house. Pent up and frustrated. (“Are we theeeere yet?!”) Or maybe you’re experiencing it right now. You’ve got an ambitious business vision — selling 1,000 pieces of custom jewelry, booking 10 VIP clients for your luxury retreat, or getting 500 people to enroll in your online program — except you’ve got a ton of community-building and marketing to do before that’s realistically possible. (“Why isn’t anyone signing uppppp yet?!”) I’ve got an intense case of the “Are we theeeere yets?!” right now, as I’m writing these words. Ohhh yes I do. For the past several years, my husband and I have been living in on … Read more …