Got a bad case of the “Are we theeeere yets?!” (I feel you. Read this.)

Have you ever gotten a bad case of the “Are we theeeere yets?!” Maybe the last time it happened to you, you were just a little kid. Pounding your fists on the back of your mom’s car seat on a long road trip to Grandma’s house. Pent up and frustrated. (“Are we theeeere yet?!”) Or maybe you’re experiencing it right now. You’ve got an ambitious business vision — selling 1,000 pieces of custom jewelry, booking 10 VIP clients for your luxury retreat, or getting 500 people to enroll in your online program — except you’ve got a ton of community-building and marketing to do before that’s realistically possible. (“Why isn’t anyone signing uppppp yet?!”) I’ve got an intense case of the “Are we theeeere yets?!” right now, as I’m writing these words. Ohhh yes I do. For the past several years, my husband and I have been living in on … Read more …

No sales? Can’t figure out why? Look at your biz through your customers’ eyes.

“Oh my gawd. Where have you been all my life?!” I had just stumbled across a website for a service provider and within minutes, I totally wanted to hire them. Blog? Awesome. Sense of humor? Huhhhlarious. Services? Precisely what I needed! I clicked over to the contact page of their website, eager to get things in motion. No email address. Just a web form where you enter your message. OK, sure. Sounds good. After entering my info, a strange captcha-like pop up exploded in my face. For the record: I HATE CAPTCHAS. Making me do math problems – or identify blurry letters on a gray background – just to prove that I am a human and not a spambot? Ugh. Waste of my life. But this was no ordinary captcha. This was the Demon Captcha From Hell. It was a bizarre memory game where you had to select pictures and … Read more …

Don’t hide your brushstrokes.

Matthew Weiner, the creator of Mad Men, recently revealed the truth about his excruciatingly slow, difficult, rejection-filled road to success. In an essay published over at Fast Company, he writes: “Artists frequently hide the steps that lead to their masterpieces. They want their work and their career to be shrouded in the mystery that it all came out at once. It’s called hiding the brushstrokes […] If you don’t get to see the notes, the rewrites, and the steps, it’s easy to look at a finished product and be under the illusion that it just came pouring out of someone’s head like that […] I always swore to myself that I would not hide my brushstrokes.” Matthew never wants to “hide the brushstrokes.” He’s committed to telling the truth about what it took to become the successful writer and show creator that he is today. Unfortunately, in many circles, hiding … Read more …

Less clutter. More pleasure. 4 questions to help you identify what’s not working in your biz… and make it better.

Confession: For the past couple of months, something’s been feeling a bit “off”about my business. I couldn’t put my finger on it and it was starting to frustrate me. I love leading my OBSESSED class so…no. That’s not it. My website still makes me happy. I’m still totally into blogging and I’ve got no shortage of ideas. So…what?! I decided to do what I call a “pleasure audit.” I went through every single page of my website, and every single thing on my recurring business to-do list, and I asked myself, “Does this feel right?” “Does this feel necessary?” “Does this bring me pleasure?” “Does this give me energy — or drain me?” That’s it. Just four simple questions. But as I discovered, if you are willing to be honest with yourself, those four questions can provide a LOT of clarity very quickly. Here’s what I discovered: I love pretty … Read more …