Mountain snow thaws, turning into tumbling rivers.

Springtime blossoms grow, then turn into autumn leaves.

Justin Bieber and Selena Gomez get together…then break up…then reunite…then release moody, black & white break-up music videos.

What I’m trying to say, with my Bieber-infused, poetical metaphors, is that…

Change is inevitable.

Your business must change and evolve, too.

But your clients & customers have become accustomed to a certain way of doing biz with you.

When something changes, it can often feel like they’re about to grab the pitchforks and revolt.

Whyyyyyyy? I liked the old way!!!!!!!!

The change that you want to make could be a change in your pricing. A chance in how you structure your services. A change in how often you send out newsletters. A change in the topics you write about. A change in the way you process new workshop registrations, handle refunds, respond to emails…whatever.

If you’re feeling super-anxious about announcing the new world order to your business audience, here’s a template to play with…

[you can use this template to craft an email, a newsletter, a blog post, a video script, or talking points for a phone call or face-to-face convo with a particular client… whatever works for you!]

Hey [name],

A wise person once said, “The only constant…is change.”

I agree. But I also believe that change shouldn’t be “random.” It should be thoughtful and intentional. Put simply: change should make things better.

One aspect of my business that I’d like to make better is [describe the thing].

For me? That particular [process / offering / system / policy] has been feeling clunky and outdated for a while —kinda like Aunt Fern’s knick-nacks and dusty china, cluttering up your attic.

So, starting on [date], I’m dusting it off and creating something new & far more awesome. Here’s the new plan:

[describe whatever the change is]

I hope you’re as delighted about this change as I am. I’m happy to answer any questions about this change via email. Fire away.

Here’s to welcoming in the new & improved goodness,

[your name]

PS. What’s one aspect of YOUR life that could use a lil’sprucing & improvement? Let Beyoncé inspire you to uppppppgrrrade it. 🙂

Obviously, you should add your own voice, personality (and musical references 😉 to this template. But no matter how you phrase it, here’s the key:

As long as YOU sound confident and excited about the change, then your customers will get excited, too.

If you sound apologetic, uncertain or shaky, then they’ll feel unsafe and start to freak out.

YOU set the tone. Keep it upbeat, energizing and fun.

In the words of Queen Bey…

“Lemme upgrade you

Partner let me upgrade you

Flip a new page

Introduce you to some new things &

Upgraaaaaade you.”