Welcome to Challenge 3 of You Had Me At HELLO: a hot series to help you create “instant chemistry” with your customers, the moment they land on your website.

Your third + final challenge?

Write a note for new mailing list subscribers that lets ‘em know what to expect from you, in the future. (Your very own “coming attractions.”)

There’s a reason that almost every movie theater on the planet starts each show with a couple of “previews” or “coming attractions.”

Audiences get excited — and emotionally invested! — when they know what’s coming up around the bend.

It’s the same with your business. Your website visitors + customers want to know what’s coming down the pipeline, especially when they pop onto your list.

Today, you’ll learn how to write an easy, breezy welcome note that lets new subscribers know what to expect.

You can set up your note so it blasts out to new subscribers, automatically. (Just Google {name of your mailing list platform} + {how to set up an auto-responder} for step by step instructions, if you don’t already know how to do it. And don’t freak. It’s easy. I promise. 🙂

Need an example of a welcome note? Here’s mine:

Hey {person’s name},

Hot dayyyum! I’m so excited you’ve popped into my world.

As promised, your juicy gift awaits. CLICK HERE to download the Irresistible Business Challenge eBook.

Pump your favorite tunes, brew a hot pot of coffee or tea, and have a blast digging in.

Oh, and since you’re now an official member of my guilty pleasure posse, you’ll get emails from me once per week chock-full of advice on running a hot + profitable business that feels like a total guilty pleasure.

Enjoy!

Melissa

Easy, right? In my welcome note, I offer my reader her free gift (“the Irresistible Business Challenge eBook”) and I give her a heads up about what she can expect from me later (“emails from me once per week.”)

Here’s a template for your welcome note:

Hey {person’s name},

{Friendly salutation}! I’m so excited you’ve {arrived here / hopped onto my list / discovered my goods / moseyed into my corner of the Internet / decided to take the first steps towards xxx}.

As promised, your {yummy adjective} gift awaits. CLICK HERE to download {name of your free welcome gift}.

{A few words of encouragement, to inspire people to unwrap that gift + actually use it, now!}

And now that you’re {in my inner circle / part of my community / the latest member of my tribe / part of my digital family-tree} you can look forward to {describe what you intend to send them, and how often} to help you {describe the benefits of whatever you’re planning to send}.

Thanks for being here.

{Sign off}

{Your name here}

And that’s it! Goodbye, boring + ineffective auto-responder.

Hello, coming attractions! 🙂