You’re busting your ass at the gym, grunting with a 20-pound kettlebell, working really hard to get into the best shape of your life.

Beads of sweat ruin your freshly styled bangs. Your face looks like a huffing, sweltering tomato, but you’re so proud. You’re doing the work. You’re rocking it. You’re even having fun! You’re feeling great about yourself.

Until…

Miss Prancing Supermodel Gazelle glides into the gym and proceeds to flutter around the elliptical machines for a few moments before reclining in a gentle Savasana.

She looks like she stepped off Beyonce’s yacht, straight to a Lululemon photo shoot, then over to the gym. She yawns and takes a sip of chilled Kombucha, no doubt delivered by the magical Disney bluebirds that follow her everywhere. She snaps an idle Selfie (#SoBlessed) and smiles. She doesn’t seem to be exerting herself AT ALL and yet she’s got a body that would make Heidi Klum green with envy.

WTF???

When you see someone who “appears” to be wildly successful, rich, gorgeous, well connected, etc. — AND THEY ARE NOT EVEN WORKING THAT HARD — it’s totally reasonable to feel a pang of frustration or jealousy. I mean, how could you not? You’re human. Miss Prancing Supermodel Gazelle is obviously… another species.

I get so many emails from frustrated business owners who are suffering, tremendously, from what I will now officially term: Prancing Supermodel Gazelle Syndrome (PSGS).

PSGS is what happens when you discover someone who appears to be light years ahead of you in terms of business success. So much so, that you start to question if this person’s unbelievable claims are even true. So you start frantically Googling, plugging in their name next to the word “scam,” and spend the next few hours whirling down a rabbit hole of reviews & rumors.

PSGS is disastrous, self-esteem-crushing, and it’s not helping you to achieve anything.

Focusing, following, commenting, or expending any kind of energy obsessing over the success (real or fabricated) of other people only takes you away from the work you want to be doing in the world.

To bottom line it:

Obsessing over other people’s success is not going to make you successful… nor is it going to help to create an audience of clients and customers who are obsessed with you!

Next time you’re scrolling your Facebook feed and fuming with rage because someone claimed to make $700,000 in 6 weeks while sunbathing in Bermuda…

Stop the PSGS.

Stop focusing on them, and instead, take a good, hard honest look at how you’re engaging with your own community.

Are you delivering valuable free content (blog posts, videos, podcasts, newsletters, etc.) on the regular?

Are you taking time to connect with your people?

Are you pulling aside your fav clients and customers to ask, “How can I serve you better? What do you need most?” and then really listening and responding accordingly?

Or, are you spending a whole lot of energy obsessing over other people’s work, comparing it to your own, getting mad, getting sad, and burrowing into a shame-hole?

(Or signing up for dozens of “courses” and “programs” to learn the “get rich faster” secrets of the universe, even though you know those classes are so dumb?)

Tuning into your audience is where all of your answers lie.

If you ask, they will tell you what they want. They will tell you how they want it.

You just have to spend more time listening to them rather than listening to stories of other people’s success.

Because ultimately? You can’t control the world around you. You can’t control what other people choose to proclaim and promise on their Facebook ads, or Facebook posts, or on Periscope, or wherever. You can’t control someone else’s natural, genetic body type or the fact that her husband is a pro web designer who makes her website perfect for free or any of that.

But you can control how you show up in your own business.

You can be a good role model for your industry and be deeply impactful to your clients.

You can choose to get frustrated or deflated or cynical about the Prancing Supermodel Gazelles of the world… or you can choose to serve and amaze the people in your business audience with everything you’ve got.

I vote: “serve and amaze.”

I’m betting you do, too. So finish your workout, finish your blog post, put the final touches on your latest e-book or program or service package or new website and get it out there to the best of your abilities.

Your people — the people who already love you, follow you, read your missives, and, oh, by the way, might think of YOU as a Prancing Supermodel Gazelle compared to them — are waiting for you to show up and help.

Helping people. As best you can. As often as you can. In your unique way.

Isn’t that what business is all about?